Creative Direction: @mustardpost

Client: Norton Motorcycles

The resurgence of Norton Motorcycles is underway.

Mustard collaborated with Open Lab to find beauty in the engineering of the new Norton Manx R.

We had access to full CAD data of the bikes, and so were able to explore the various components of the motorbike, looking for surfaces and textures to highlight the modern materials in use.  With strong lighting to define the parts, we created these images in CGI for use across the Norton website and their social channels.