Sky F1 WOW !

Three Formula 1 cars race side by side on a track at sunset, with the word “WOW” glowing brightly in the background, emphasising excitement and speed.

Creative Direction: @mustardpost

Client: Sky Creative

For the launch of Sky TV’s Formula 1 rave coverage in Germany, under the “WOW” channel name, we created this key visual in CGI featuring the Mercedes, Red Bull and Ferrari cars, and integrating the brands “WOW” logo.

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The word "MUSTARD" in bold yellow uppercase letters is followed by three yellow circles arranged like a colon and a dot, resembling a stylized mustard bottle squeeze. The background is white.

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