Creative Direction: @mustardpost

Client: Norton Motorcycles

The resurgence of Norton Motorcycles is underway.

Mustard was commissioned to create launch imagery of all four new bikes for use across Norton’s website and social channels..

We explored various lighting routes,environments, textures and designs, rendering visual mood boards to discuss with the client.

As the physical motorcycles were still in the prototype stages, we built an identical spec CGI model from the factory CAD data, so that we could work on with the studio shots rather than delaying their production. This workflow allows us to stay ahead of schedule, whilst retaining the flexibility of CGI. As the client finalised bike specifications closer to the launch, we could update the model and the images accordingly, ensuring everything was 100% product correct at launch.

This is where virtual production meets real-world accuracy — and delivers on time.