Bentayga Speed. Full CGI.

Creative Direction: @mustardpost

Client: Bentley Motors Ltd

Bentley Motors have launched the new MY26 Bentayga Speed.   Mustard was heavily involved in the imagery for the campaign.  We consulted on the location images, and created the studio images.

Bentley were looking to progress the visual direction of their studio imagery.  We explored various lighting routes,  environment structures, textures and designs, rendering visual mood boards to discuss with the client.  Our selected environment design shifts the studio aesthetic forward with a ‘daylight studio’ feel and long shadow play, whilst still allowing focus to be entirely on the Bentayga.

As the physical shoot car was working on film locations in Canada and Chile, we built an identical spec CGI model from the factory CAD data, so that we could work on with the studio shots rather than delaying their production. This workflow allows us to stay ahead of schedule, whilst retaining the flexibility of CGI.  As the client finalised vehicle specifications and vehicle option packs closer to the launch, we could update the model and the images accordingly, ensuring everything was 100% product correct at launch.

This is where virtual production meets real-world accuracy — and delivers on time.