The new Bentley Flying Spur Speed

Client: Bentley Motors Limited

Art Direction by: Iain Ross, Motorvated Creative

A full cgi image created for Bentley Motors, to help launch the new Flying Spur ‘Speed’ for 2025.

This image joins the suite for “studio derivative” images that we have created for Bentley over the past couple of years.  These aligned images form the visual backbone of their derivative strategy, and aims to assist their customers in identifying the different derivatives available whether ‘Speed’, ‘Azure’, or ‘Mulliner’, and to recognise the styling differences between each derivative specification.

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The word "MUSTARD" in bold yellow uppercase letters is followed by three yellow circles arranged like a colon and a dot, resembling a stylized mustard bottle squeeze. The background is white.

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